Email marketing unsubscribe link best practices
Email marketing unsubscribe link best practices
The manner you tackle email unsubscribes for your business marketing emails is very important. This article helps you know about email marketing unsubscribe link best practices.
Why handling email marketing unsubscribes is important?
If people cannot find the unsubscribe link in your marketing emails easily and quickly, there are possibilities that they might mark your email as spam. If there is enough spam complaints against your marketing emails, your deliverability rates of marketing email will start to fall. Hence, it is very important to handle email marketing unsubscribes in a better way.
Make your unsubscribe link easy to find
Make your unsubscribe link easy to find.Adding the unsubscribe link as the top link can help the people to easily find the link to unsubscribe.
How to retain your subscribers?
Give your subscribers an option to change their email address, so that they can move their subscriptions to their other email address. In case, if you are sending daily emails, offer the option of getting emails once a week or once a month. You can also suggest your subscribers to follow you on social media. You can remind your subscribers of the advantages of staying on your list. You can also give the option of re-subscribing.
