Advantages and Disadvantages of Email Marketing

  • Advantages and Disadvantages of E Mail Marketing in India

E Mail marketing in India, being among the latest forms of digital marketing has both pros and cons, and selecting this mode of marketing depends on the specific type of campaigning which is to be done.

Reaching millions through compelling content in India

It is through compelling content written by professional writers that you can target your audience in an effective manner through e mails send in bulk but care should be taken to avoid incorporating words that will lead the e mail to become spam and hence not being noticed by the recipient.

Use of words which are spam in India

Words such as “money” and “free of cost” are examples of words that are considered be spam and mail contents having them could lead to the e mail being directly send to spam filter. Too many spam e mails may lead to complaints from e mail provider and if the host agrees, your website may be forced to shut down.

How to be successful?

Keeping the e mail content simple and using the word “you” more than “we” will help in successfully targeting the recipient. Moreover, the message should be scannable by inserting sub heads and bullet points for providing crisp information to make readers quickly go through the contents and become interested. Making hard hitting calls to action will also be useful.


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